WITH THIS OPPORTUNITY, WE ACHIEVE ALL FOUR THINGS. HIGHLAND’S MISSION IS TO CULTIVATE AND CELEBRATE BEER, BUSINESS, PEOPLE, AND PLACE. As a result, I have been presented with many opportunities to open a second taproom across the Southeast, but I’ve had no interest in another location, until now. We are eternally grateful to be celebrated as The South’s Best Brewery and recognized by our peers and the press. These decisions and consistent high-quality beer led us to become North Carolina’s largest native brewery. We love making bold moves on a meaningful and authentic path. We opened Asheville’s first brewery since Prohibition in 1994, we moved from a basement to our current destination in 2006, we navigated the shift to second-generation family leadership in 2015, and we revolutionized our brand in 2018. It’s a special homecoming for us as we join the folks at Ellington Realty Group and four-time James Beard award nominee Chef Meherwan Irani to revive this Asheville Art Deco treasure and create the S&W Market. The full release from Highland is below.Īfter 13 years, we are returning to downtown Asheville! In addition to our brewery in East Asheville, we’ll have a Highland taproom anchoring a curated food hall concept in the historic Art Deco S&W Cafeteria building at 56 Patton Avenue. The new taproom is slated to open in Spring 2020. The new Highland taproom will be "anchoring a curated food hall concept in the historic Art Deco S&W Cafeteria building at 56 Patton Avenue," per a release from the brewery. "It’s a special homecoming for us as we join the folks at Ellington Realty Group and four-time James Beard award nominee Chef Meherwan Irani to revive this Asheville Art Deco treasure and create the S&W Market." in Asheville, North Carolina has announced its return to downtown Asheville for the first time in 13 years.
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